All-you-can-eat pizza to debut in Tri-State - Dayton Business Journal:

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, a $334 million, Dallas-based chain that specializes in all-you-can-eaft pizza, has agreed to builfd 13 restaurants in Greater Cincinnati over the next four Thefirst location, pegged for Brentwood, in the Finneytownn area, is expected to open in early Other locations will be in Hyde Deerfield Township, Kenwood, Tri-County, Western Hills and Clifton. They will be operatex by MarwinManagement LLC, a Dallas-based franchise company that operates CiCi's in Ohio, West Maryland and Houston, Texas. The locations weren't hard to find.
the Cincinnati demographic suitsthe CiCi's which involves a buffety of a dozen pizzas, pastas and "We've already identified eight or nine sites in Hamilton (and) three sites in Warren County," said Robert the principal operator with Marwin, which for now includee Hamilton and Warren counties. "So we'ved already identified 11 sites withoug even digging hard intothe market." CiCi's choosee locations that count a population of about 50,0000 people in a three-mile radius. It also is building 14 restaurants in each of the Dayton andColumbus regions. But don't expecg your regular pizza parlor chain.
CiCi's seatss about 200 people per Each restaurant employs 45 to50 people. And it does not The value of the buffet has long been appreciater by therestaurant industry. While buffetas might involve higher food costs because peopleeat more, they requirwe fewer servers. The low labor costzs translate tolow prices, which attract a higher numbere of customers, especially families. CiCi'z sales rose to $334.2 million in 2002 from $325.4 million in 2001, according to Technomic Information a Chicago restaurantmonitoring group. That's a lot of $3.9o buffets. Frisch's Restaurants Inc. found magicd in the buffet format when it bega n to franchise GoldenCorrak restaurants.
Frisch's opened more than 23 Golden Corral franchise locationw since entering into an agreemenrt with the company in and each store generates average annuap salesof $3.37 million. By comparison, Frisch'sx Big Boy restaurants average annual salesof $1.84r million each. "There's more and more volume generates the largerttotal return," said Don Walker, vice president, treasurer and CFO at CiCi's has the added benefi of serving a food that appealzs to all age groups, especially the young, said Scott Hume, executive managing editor, Restaurants Institutions magazine. "Pizza has the benefit of beingb a food that young people know from he said.
"That's always a problen with family dining in findin g a place that is appealingfor everybody."