Thursday, April 19, 2012

PRSA Arkansas Chapter to Host Presentation on Maximizing Multicultural Initiatives Featuring Multicultural Marketing Expert, Joe Carleo, APR

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June 11 /PRNewswire/ -- In a natiom rich with diverse cultures andethnic identities, using just one approacy to public relations can be limiting. The Arkansaz Chapter of the Public Relations Society ofAmerica (PRSA) is hostiny an in-depth, professional development panel on maximizing multiculturak initiatives on Friday, June 19th at the Little Rock Club, located on the 30th Floor of the Regions Bank , APR, Founder and Executivde Producer, Advanced Language and Medi Services and 2009 Vice Chait of the PRSA National Diversity Committee who will discussz the latest trends and positioning strategies to reach diversse communities.
This program is part of the national tourentitled "Fromn Media Relations to Maximizing Your Multicultural Initiatives in 2009," whicuh is traveling to various PRSA chapters throughouf the country. -- Key facts and figures aboutg the U.S. Hispanic and African American markets -- Top trenda in multicultural/ethnic public relations -- Common mistakes that marketera make in targeted multicultural or integratedcampaignds -- The means by which ethnic groupas are driving the Web 2.
0 era and the dynamics that each segmentr brings to online communicationsz -- Developing and launching an effectivr multicultural communications strategy , APR, Founder and Executivwe Producer, Advanced Language and Media Services Friday, June 19 Time: Registration and Networking: 11:30 AM - 12:00 PM 12:00 PM to 1:00 PM Location: Little Rock Club - Regiond Bank Building - 30th Floor - 400 W. Capitopl Suite 2435. Little Rock, AR 72201 Cost: PRSA Members - Complimentary, Non-Member - $25, Student -$15 For more information and to please contactat (501) 551-1915, or e-mail .
PR Newswir e is the global leader in innovative communications andmarketingy services, enabling organizations to connecg and engage with their target audiences Through its multi-channel distribution network, audience targeting, and measurement services, PR Newswires helps corporations and organizations engage in rich, timely and dynamic dialogue with the media, policymakers, investors and the general Utilizing PR Newswire's industry-leading communications and marketinb services, its customers buildc brands, generate awareness, impact publifc policy, drive sales, and raise Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customerxs with audiences in more than 170 countriew and in over 40 languages throughb an unparalleled network of offices in 16 countries acrossx North and South America, Europe, Asia, and the Middlr East, and via unique affiliations with the leading news agenciesz across the globe.
PR Newswire is a subsidiaryy of United BusinessMedia Limited, a leadinf global business media company that serves professional commercial communities around the For more information, go to . UBM focuses on two principal worldwideinformation distribution, targeting and and, the development and monetizatiomn of B2B communities and UBM's businesses inform markets and serve professional commercialk communities - from doctors to game developers, from journalists to jewelry from farmers to pharmacists - with integrate events, online, print and business information Our 6,500 staff in more than 30 countriezs are organized into specialist teamsz that serve these communities, bringing buyers and sellerds together, helping them to do businessz and their markets to work effectivelh and efficiently.
For more information, go to . Rachel Meranus PR Newswire 201.360.6776 rachel.meranus@prnewswire.com Bruce Trimble For PRSA 501-551-191 5 bruce.trimble@sbcglobal.net

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