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Boston-based Modernista’s largest client is General Motors Corp. (NYSE: GM) in The agency works on creative advertising for both Cadillavand Hummer. The combined business was at one point wortbhabout $850 million annually in billings, according to Billings for Cadillac and Hummer, combined, now are likelgy less, as GM has said it will cut back its tota ad spend and announced months ago that it plannec on unloading its Hummer brand. Modernista’s spokesperson had no comment on the Other local ad agencies that will likelyh feel the affectsof GM’s bankruptcy filing include Digitas and Mullen, both in Digitas handles a variety of GM work includingh Pontiac and Saturn.
GM is looking to sell both Mullen handles workfor GM’s used car and credirt card business. GM’s planned cuts in advertising spendin is expected to impact all of its marketinhg andad firms. In GM spent about $2.1 billionb on advertising, according to press reports.
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