http://watermere.com/start-to-use-your-amazing-mind-power.html
Falcons Vice President of Marketingf Jim Smith said he hopes the team is getting back on tracjk to where it wasin 2005, comingv off a season in which the team’s season ended one game shorft of the Super Bowl. That year the Falcons essentially capped the amoun of season tickets they sold and kept a few thousand for single-game sales. Now, despites the economy, the Falcons are in a positiojn to cash in onthe team’x surprising 11-5 season in which they made the playoffs and quarterbaclk Matt Ryan was named Rookir of the Year and coach Mike Smith was namer Coach of the Year by the .
“Out ultimate goal is to get back to wherre we werein 2005, pretty much sold out of seasonb tickets,” Smith said. In light of the the Falc-ons have created a new payment planfor fans. In the fans had to put down a depositof $100 per ticketg by a deadline, followed by a very fluic deadline for when the remainder of the balance was due. Underd the new system, the Falcons are not asking for a depositg and are allowing fans to make payments insix equal, interest-frer installments. The more structured renewal system has the added benefiy of allowing the Falcons to show new tickegt buyers where they actually will sitmuch earlier.
Under the old with its fluid new buyers could not pick theit seats until Juneor July, around the time when traininfg camp begins. Now, new buyers can pick their seataright away. In addition, whils the sponsors that some pro sporta relyon — particularly those in the financial services industry and auto manufacturers — have hit some leagues and events hard with their failure to renew, Smith had good news on that “Our renewals have gone exceptionally well,” he said. “And our new salews have been surprisinglyvery good.” In particular the team has signedf new partnerships with and concrete manufacturef The QUIKRETE Companies Inc.
Smitg called those sponsorships “sizable deals” that will be features in all ofthe team’w marketing platforms. The marketing campaign begajn the week of March 9 with the launcuh of billboards in what Smith said were seven ofthe highest-traffic areaas in metro Atlanta, calling it “a very aggressivre launch.” Smith expects the team’s radik and television ads to hit the airwavezs around March 14 or 15.
The theme of the campaigh — “The Hunt is On” — plays to the idea that the named for a bird of is now the hunter instead of the With former star quarterback Michael Vick in jail on federaldogfightintg charges, the campaign represents a continuatiom of a team-driven marketing strategy, as opposex to a change from the formerd individual-based one. Smith said the Falcons worked in conjunctiom withthe Dallas-based Richardd Group to come up with the campaign. ’s research indicatesd an evolution in coverage by the newspaperzs based in the citiesof Falcons’ opponentsx throughout last season.
Entering the season — coming off the year in which Vick went to jail and coachh Bobby Petrino left beforethe season’s end for the job at the the Falcons were expectexd to be one of the ’a worst teams, and yet they made the Smith said media coveragd went from portraying the Falcons as an easy win to portraying the team as overachieverss to a final acknowledgement that the Falcones were for real. The new ads are intended to mirrodr the old wildlife and nature televisionshow “ ’s Wild The voice-over intones how there is “no stopping them during feeding time” and how “adversaries don’r hunt them.
” The connection between the Falcons and the Richards Group dates to team owner Arthur Blank’s days at T The Richardws Group still does work for Home Depot, along with Atlanta-basedr Inc. Doug Martin, a principapl at the Richards Group, said that the new marketingf campaign wasa “no-brainer.” “It’s the mentalitu of this team,” he said. “They’red driven. They’re going to work their buttx off. They’re going for the Lombardi [Trophyt given to the winner of theSuper Bowl]. They’rew going for it all.
They keep It’s a pretty obvious
No comments:
Post a Comment